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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic Analysis of an Enterprise
 Kökényová, Kateřina ; Fiala, Roman (advisor) ; Tyráček, Petr (referee)
The aim of diploma thesis Strategic analysis of company is comprehensive analysis of current state of TIPAFROST a.s. The theorotical part of diploma is devoted to describing basic concepts of strategic management and especially analyses of external and internal environment. In practical part are applied theoretical knowledges to develop above mentioned analyses. The resultant factors are enroled in the SWOT analysis when their strenght and position in the company is evaluated using IFE and EFE matrix. The results are summarized in the TOWS matrix that makes the company's proposed strategic approach. The chosen strategy and particular recommendations for the future development serves the company's management.
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Strategic Analysis of TKZ Polná, Ltd.
 Jouklová, Dagmar ; Fiala, Roman (advisor)
The aim of this thesis, which is titled Strategic Analysis of TKZ Polná, Ltd. is to perform a strategic analysis in this company and then suggest some possible recommendations. The theoretical part presents analytical methods and tools, which are suitable for analysis of the internal and external environment of the company. In the practical part, these methods are applied to the company. The analysis results from the practical part are then summarized in the SWOT analysis, where the individual factors are evaluated using the EFE and IFE matrix. The values from these matrices are recorded in the TOWS matrix, which allows to suggest possible strategic recommendations or new strategies for future development of the company.
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